Category Archives: Web Site Optimization

Form Optimization: Start Courting Your Prospects

Form Optimization: Start Courting Your Prospects

I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so much time and effort, and dollars, driving traffic to our web site… Continue Reading