Category Archives: Online Lead Generation

Is Your Web Site the Elephant in the Company Living Room?

Is Your Web Site the Elephant in the Company Living Room?

Needs a fix? A new hair do? A complete make over? We understand. And we know how to fix it. From the ground up. Our web property audits are a first step to give you an idea of how large your site’s opportunity is, and we will also add recommendations regarding your blog and social… Continue Reading

Form Optimization: Start Courting Your Prospects

Form Optimization: Start Courting Your Prospects

I am remembering that happy morning when my web developer showed me the 27% increase in traffic to lead form completes from one small change we made to our form.Yes, our silly form. Amazing. We all (digital marketers, I should say) spend so much time and effort, and dollars, driving traffic to our web site… Continue Reading

Post Card Style Email Marketing

Post Card Style Email Marketing

I was thinking today about how simple good email post card design is.There is a simple brilliance to great email marketing post card design, actually. That old adage, “don’t over do it”, it applies here. Keep It Simple Sweetheart. Here’s why: Email, like most web mediums is scanned – more read then others, but still… Continue Reading